February 2023

Music is a universal language that connects people from all backgrounds, beliefs, and experiences.   From ancient tribal drum circles to modern-day symphonies, music has always been an integral part of human expression.

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January 2023

We love to look at the numbers.  The bigger the numbers the more we feel accomplished and the more our egos tell us we are great. But how relevant is that in the space of solutions to problems, such as poverty and marginalization?

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December 2022

Non-profit music organizations are assisting individuals or groups to discovering amazing talent within themselves. In the past, musicians had to knock on the doors of record labels and wait to be given the opportunity to showcase their talents. Now thanks to non-profit music organizations (Music Charities), many people are discovering amazing talent in themselves with little effort.

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November 2022

The drums are the beat; some say the heartbeat, the rhythm and some say human’s first expression of music. The drum is a musical instrument, the sound of which is made by beating a membrane stretched over a hollow object.

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October 2022

Whether music, technology, retail, or just the corner grocery store, adding social value to a business purpose is essential and beneficial.

By Hawa Atongi

It is widely known to many CEOs and managers that making a profit and keeping a business afloat from generation to generation is not an easy task and that is where the addition of social value to a business’ purpose is vital.

It is Now the Way

Adding a socially benefitting component to a business model is one of the best ways to establish social value and this is how it can help:

Improved Reputation: social benefit is the value the society gains without necessarily patronizing a business’s product or services. For example, a shoe factory can decide to donate free shoes to those who need them in the community, and by so doing the business establishment gains support from the community leading to brand recognition and a strong reputation for the business.

Increase in revenue and profitability: when the business gains the respect and support of the community, the business will find it easy to market its products or services leading to an increased customer base which translates into an increase in revenue and profitability.

 The continued growth of the company: once the business is loved by the community and the business is making a profit, the business will get a competitive advantage and therefore the business will continue to grow from generation to generation.